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Sony’s latest advertisement makes fun of Nintendo

Playstation _Feb_20

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Playstation _Feb_20

With only a few days to go for the February 20th, it seems like Sony has decided to give its marketing strategy an aggressive approach. Using Google AdWords the Japanese giant is hyping its upcoming Playstation event while mocking Nintendo.

The ad, which you can see below, criticizes Nintendo’s perceived lack of innovation and over reliance on big franchises, like Mario, to push software and hardware sales. Sony asks gamers to “Step up to Playstation 2/20″ unless they get excited with announcements of “another Mario game”

playstation-meeting-advert-2013(1)

Personally I dislike this kind of trash-talk marketing but with only two days separating us from February 20th, we won’t have to wait much longer to see what Sony is up to.

Are you excited For the Playstation event? What do you think will be announced? Leave a comment below and let us now!

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Daniel Camargo

Video game journalist by day and graphic designer by night, Daniel is the iOS, Vita and 3DS News Editor here at DigiBytes. Loves Nintendo, admires PlayStation, is intrigued by Xbox and can't get enough of the indie gaming scene. You can find him on twitter @DMorenoCamargo.

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  • ctate95

    I'm in the same boat as you Dan, but it does send a clear message to Nintendo that they have to change up the gameplan a bit. Releasing game after game about Mario isn't going to cut it anymore..

    • http://www.digibytes.me Daniel Camargo

      I agree with you. In the current generation of consoles Sony published a great amount of first party exclusives and did a great job finding small indie studios like thatgamecompany.

      The thing is that kind of advertising, in my opinion, makes the companies who use it look bad. If you are talking of being ahead of the competition it is best to show me why, instead of trashing the competition.

      The way I see it companies should lead guided by their ideals; not only reacting to what their competitors do. Having said so, I can't wait for Thursday to come, Sony has definitely left me intrigued.

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  • http://blog.ringcentral.com/ small business blog

    I don’t know why they are trash talking Nintendo, they should fight in quality games not trash talk.

    • Daniel MorenoCamargo

      @ small business blog I’m with you. Sony should let their hardware and software speak for itself. If they believe they are leading the pack into the future of gaming, then show us, don’t just trash-talk the competition.

  • ronnande

    Sony remind me of the big disgusting bully guy at school that everyone want to be friends and hang with, just to not become his next victim. I seriously despise that company. Hope the PS4 looses billions, even more than the PS3.