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Players Need to Embrace Digital Distribution

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We’ve all grown used to the act of driving down the street to go buy a title. Before, we couldn’t simply sit at home in our big, comfy chair and download a game straight to our PC or console.

The way we buy games has changed drastically, however. Pricing models are transforming, and day-one downloadable content is ripping apart communities.

Within just 12 short years, however, the way we buy our games has changed three times. It started with boxes that could only be purchased online or in a store. Then, the market transitioned over to a digital-download platform. And now, as we speak, the market is moving to a free-to-play system.

That free-to-play world is overruled by hidden fees and microtransactions that, on the outside, seem cheap, but after a while, all of those little fees add up. Who wouldn’t mind laying a buck or two down on a silly, little hat or a new multiplayer map to play on? The small price seems harmless until we’ve purchased so many of those things that we receive an enormous bill in our mail at the end of the month.

The quality of our games is now sacrificed for more money. I can’t argue against that position because from any business standpoint, the idea makes perfect sense. But from a gamer’s perspective, the next generation of consoles is shaping up to look very different.

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Our next batch of systems will be ruled by digital content. The PlayStation 4 is shooting to allow all of the systems games available for download on the PSN store and also wants to be able to stream all of its games via Gaikai, effectively eliminating many hardware requirements thanks to the service. Maybe in the future we don’t need powerful GPUs to power our games, letting the internet take over for us. Rumors also suggest the next iteration of the Xbox will do something similar as well.

Living in a digital world has its good and bad sides, and I think they balance out pretty evenly.

On the good side, a digital form of game distribution would lead to cheaper games or perhaps more free ones since the free-to-play structure has become increasingly popular over the last few months.

We’d also be able to buy our games from anywhere we’d like and be able to download them onto almost any compatible system. Look at the PlayStation 3 and the PlayStation Vita. The Vita can play some of the same releases as the PS3 can, and the handheld also supports cross-platform play, meaning you could start playing a game on your PS3 and later finish on your Vita. This is an exciting concept that would probably take off if it weren’t for the Vita’s hefty price tag.

On the other side, better hardware is probably expensive to make. With that new technology comes higher prices, which no one wants. When consumers avoid buying these devices with higher price tags, the platforms can no longer be supported, and we’re back down to where we started — with cheaper, older tech.

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But with services like OnLive, we can now stream our favorite games straight to our PCs or TVs with no hardware at all. We can even play some of these games on our phones and tablets! You just need a speedy Internet service. I believe that this is the future of gaming. If we can pump out amazing visuals on our big screens without the need for big, clunky, and expensive hardware, that’s a winning proposition.

Going to a fully digital distribution platform has other cons, though. What if a piece of tech becomes too old to be supported or if that tech’s maker goes under? Will the store for that system be effectively shut down as well? That would mean that all your purchased titles would be gone forever. You wouldn’t ever get them back like you would with physical copies.

Even if we aren’t ready to support such a model, I fear that we’re going to be forced into accepting this reality. The age of brick-and-mortar stores is over.

Over.

Stores are closing up shop left and right because no one needs them to be around anymore. Many of us are purchasing our products from the comfort of our homes instead of going out and buying them.

In the U.S., huge electronic chains like Circuit City have gone out of business with Best Buy, the only major retailer left, soon to follow. Borders, a major book retailer in the nation, went under because of digital e-readers. In Europe, major chain GAME has also experienced financial problems and is on the verge of shutting down.

I still think that possessing a physical copy of something signifies ownership, and it’s fun to show off an entire collection of games on my bookshelf when people come over.

Yet, whether we like it or not, a future ruled by digital distribution is coming.

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Mc is the brains behind www.digibytes.me and a lover of all things game nerditry. You can read his ramblings on Twitter at ctate1995. McLain can also be found on GameSkinny at http://www.gameskinny.com/gs/mclaintate

  • wishingW3L

    DD will only give more control to publishers over the games we buy and that’s exactly what I don’t want. Companies only care about money and as soon as they find new ways to milk us then they will do it. I mean, do you really think that DD will make games to be cheaper? Don’t be so naive.

  • SheldonPrescott

    If it wouldn’t take 2 days to download a game, I’d be all for it. My friend has been DYING for them to implement digital distribution for a long time now. The only reason why I wouldn’t like it, is if I played MY games at my friend’s house, which I don’t.

  • Erudito87

    price is the biggest problem in what world does it make sense for any digital game to be 20% more expensive than the physical copy? The costs of putting the game up for people to play instead of putting them on discs and sending them out must have shrunk the distribution costs by an insane amount, so its either greed or console creators are p**** whipped by retailers. They really need to take a great many cues from steam. 
     
    ps Onlive sucks; so does ANY form of streamed games, as it really brings the quality down when the internet bandwidth fluctuates and if your internet is out you have zilch. Onlive will also only keep games up for a few years so your favourite games that you bought can go

  • Blackstarr

    Apparently not everyone knows this so ill keep it short.  8/100 people world wide have a stable and consistent internet connection.  4/100 have enough bandwidth to go all digital.  Going all digital is great and will most likly happen, but for now optical media still makes more sense.

  • ArronClements

    When i can lend, trade in, sell and borrow digital copies, when the quality is high enough perhaps, when it doesn’t take 3 days to download something, when ISP’s ditch download caps, when there’s a way to admire my collection on my shelf, only then will I maybe think about it. 
     
    I’m so not into digital that I’ve started to buy my music in CD format again.

  • datdude

    This article should read “The U.S. telecommunications industry needs to improve it’s infrastructure and provide it’s customers with faster download speeds at reasonable costs more in line with what is currently offered in many other nations”. Why bother with all digital everything if it breaks our internet? Bottlenecks, service interruption, and high prices keep full digital from being anything more than a pipe dream in this country. I didn’t even address the problem with companies charging their customers for exceeding some arbitrary download limit. What happens then? How about when the providers network gets hacked and customers can’t play their games because some games will only exist in the cloud? Maybe worst of all, what happens to used games? I bought Blops II primarily because I fully intended to trade it back in when I was finished with it. Two months later, I traded it back for thirty bucks. Not bad. Can I do that with my digital title? No. Digital my ass. If I’m purchasing something, I want to own it outright. Not have some programming error prevent me from playing what I’ve legally purchased. Unless we are monetarily compensated for lost gaming time when something goes wrong, digital only is a no go.

    • f88

      @datdude This is what I don’t understand whenever I see people writing articles about DD. Don’t they know how Internet Service Providers work? They never address the most obvious problems when this topic is brought up.